If it is not making money for the parent company, GMC Publications, it will cease to exist. While it may report about events on those two organizations, and others like them, the primary purpose of the magazine it make a profit. Woodturning (UK) magazine, on the other hand is not a publication of the AWGB, or the Worshipful Company of Turners. The American Woodturner's primary purpose is similar to inform, share and educate it's members of events associated with the AAW, and other woodturning things of interest to the membership. There is some limited advertising, but the primary purpose of the publication is not profit, but more to exist for the benefit of it's members, and to inform, share and educate. For example, I belong to the Guild of NH Woodworkers, and they publish a journal, a very high quality publication that focuses on the activities and events of that group. My understanding is a Journal is a publication devoted to an organization or group, and their activities, exclusively. so in reality reading paper copies requires more electricity than reading it on an iPad. I can read the iPad in a dark room whereas reading a paper magazine requires good lighting. The good thing is that I don't have to deal with piles of magazines, but paper magazines are more convenient and there's no batteries to go dead. I read the newspaper, National Geographic, American Woodturner, QST, and a few others online. I am slowly being dragged into the digital media world. I can read it on my iPad or on my desktop computer. I get the digital edition which is a lot cheaper than getting a hard copy.
ads make magazines more affordable, but too many ads can be even worse. If the advertising is relevant to your interests then it's a lot more tolerable than ads that aren't. There are also a few pages of standard boilerplate (Table of Contents, contributing authors, etc.) The rest is good content if you are into turning wood. Several of the ads are for the magazine itself, so thirty something pages of ads for stuff that would be of interest to woodturners (sorry, no ads for Neiman Marcus, Macy's, Sears, pharmaceuticals for seniors, Franklin Mint limited edition Christmas ornaments, Tide laundry detergent, GEICO Insurance, and all the other stuff that fills up most magazines). If you don't count the ads on the covers, there are 37 pages of ads. There are 40 pages of ads which includes an ad on both sides of the back cover and the inside of the front cover. The December issue is 109 pages including the back cover.
0 kommentar(er)
